My Beauty and Wellness Niche Journey (2019–2024) 

In 2019, I had the opportunity to work with OneLavi.com, one of the first Health and Wellness niche stores I collaborated with. At that stage, I was eager to explore new industries beyond fashion, and this project gave me valuable experience in building a store that balanced professionalism with trust, two essentials for health-related brands. I designed the entire Shopify store from scratch, and to this day, they still use one of the theme structures I originally created, a reflection of how solid and timeless the design has remained.

Interestingly, I worked on OneLavi.com in the same month as EthiopianDress.com, applying the same SEO-driven sales strategy that targeted consistent organic traffic. Through optimized keywords, product placement, and search engine alignment, the store achieved 20 consistent sales every 20 days for 90 days straight. Our collaboration built a lasting professional relationship, and even today, we remain on great terms, proof that genuine partnership and quality work stand the test of time.

In early 2019, I had the opportunity to collaborate with Zen of Sleep (now Wired & Well), a brand deeply rooted in natural healing, wellness, and sleep recovery. The project came shortly after i started working on OneLavi.com, and it became my first major step into the health and wellness niche alongside my mentors and teammates from BigCommerce University, where we had recently completed our advanced e-commerce certification. Together, we built and optimized the store’s Shopify system to reflect the brand’s personal mission, turning real-life healing experiences into a trusted online space for natural solutions.

Through a combination of strategic SEO, audience targeting, and on-page optimization, our team generated $4,679.78 in revenue from 60 confirmed sales within the first phase of collaboration. Afterward, I personally managed the continuation of the project, securing an additional 14 orders before the collaboration concluded. Working with Zen of Sleep was an inspiring experience, not only because of the store’s heartfelt mission but also because it marked one of my earliest team-led success stories in the health and wellness industry, proving that purpose and performance can go hand in hand.

I collaborated with Geniani.com, a wellness and home-product brand, for a month and one week, focusing solely on marketing and engagement systems. During this short but impactful period, I generated 27 orders totaling $1,090.36 in revenue through strategic social media marketing on Instagram, Facebook, and Twitter. My role wasn’t just to drive sales, it was to build a social media foundation that could sustain long-term audience engagement, brand trust, and consistent interaction between the store and its potential buyers.

This project marked a major milestone in my growth. Earlier 2019, I had faced challenges with a fashion store where my social media efforts didn’t meet expectations. That experience, followed by the lessons learned while handling OneLavi.com in 2019, pushed me to dive deep into social media systems and behavioral engagement. The Geniani collaboration became the first proof of my refined skills, showing that with consistency, credibility, and authentic interaction, social platforms can become powerful sales engines when used strategically.

In 2020, I had the opportunity to work with Awesome Hugs, a brand that focuses on comfort, care, and personal wellness. At that time, they were seeking direction on how to present their products in a way that truly connected with their audience. I didn’t just approach this project as a marketer, I approached it as a reasoner, combining creativity with strategic insight to reshape how the brand communicated its message.

Through optimized product presentation and system-based sales strategy, I helped Awesome Hugs achieve 40+ confirmed orders over $1700 in income revenue and a new, emotionally driven product identity that resonated deeply with their audience. This project marked the beginning of my expansion into the Beauty & Wellness niche, proving that creativity and human connection are as powerful as any marketing technique.

In the late months of 2020, I had the privilege of collaborating with Nurse Cherry, the founder of Graceful Touch Beauty & Wellness. What began as a simple store design project evolved into a complete brand transformation. I optimized her Shopify store structure, implemented SEO systems that ranked her products on search engines, and refined her digital identity to better reflect the calm, confident, and healing energy of her brand.

Through consistent refinement and visibility-focused systems, Nurse Cherry’s store grew rapidly, earning over $12,000 in sales before our collaboration concluded in 2021. This experience reinforced one of my key lessons in the beauty and wellness niche: when brand authenticity meets smart optimization, growth becomes inevitable.

In late 2020, I collaborated with the team behind GetSweetums, a beauty and wellness brand with a loyal customer base but inconsistent sales flow. My goal wasn’t just to bring in new customers, it was to revive repeat purchasing behavior. I redesigned and optimized the store, restructured the customer journey, and introduced my E.M.M (Electronic Message Marketing) system along with strategic special offers that encouraged recurring engagement.

Within just two months, November to December, the store generated over $13,000 in additional sales. By reinforcing customer retention systems, I helped GetSweetums not only scale revenue but also build stronger brand consistency, proving once again how data-driven relationship marketing can turn steady traffic into steady income.

During the same period I was collaborating with OnPost Mexico again 2024, I also had the opportunity to work with Miseico, a clean beauty and skincare brand known for its minimalist, conscious approach to self-care. I connected with the brand through Facebook, where the founder resonated with my results-driven yet human-centered marketing methods.

I implemented a hybrid strategy combining P.V.O (Product Visibility Optimization) and E.M.M (Electronic Message Marketing) to reach the right audience while building lasting customer relationships. Within weeks, we achieved over $4,400 in sales and delivered 60+ orders, boosting the brand’s digital presence and buyer engagement. This collaboration deepened my understanding of how emotional connection, when aligned with authenticity and visibility, can powerfully scale a wellness brand’s impact.

My collaboration with Prohibition Wellness was a smooth yet powerful experience. Using Social Media Marketing, combined with my S.S.S (Sales System Setup) and E.M.M (Electronic Message Marketing) frameworks, I focused on audience engagement, brand presence, and repeated customer touchpoints. Within just a short collaboration window, the store achieved $6,000+ in total sales, proving once again how social awareness and structured communication can drive consistent conversions in the wellness niche.

In ending-2024, I collaborated with Face & Co, a UK-based beauty and skincare brand. This project wasn’t just another partnership, it was a personal refresher phase where I revisited and refined all the systems I had built since 2019 before fully transitioning into developing my own proprietary strategies. I focused on combining elements of P.V.O (Product Visibility Optimization) and E.M.M (Electronic Message Marketing) to improve visibility, engagement, and customer return rates.

Despite being a short-term collaboration, the results were impactful, generating over £3,000 in revenue. More importantly, this project served as a valuable checkpoint in my evolution, reinforcing how consistent system upgrades and adaptability are key to maintaining performance and staying ahead in the ever-evolving beauty and wellness niche.